This evening I’ve enjoyed watching Dragon’s Den UK- this has been a favourite of mine since I was a kid.
It’s quite funny watching some of the pitches and the strange and unusual business structures of these offers.
One thing stands out to me: there is no substitute for value.
Nothing beats a straight up excellent product- most of the pitches I saw tonight were not that.
There’s no shortcuts, how can your thing just be really really (really) good?
I know it sounds simplistic but there really is no substitute.
