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Information is available everywhere. This isn’t news.

It’s not difficult to choose an outcome and find thousands of resources from people who’ve already done it telling you exactly what to do and in what order.

AI has made this even easier.

I can upload a book to an AI and have a personalised chat to it as if it’s a living version of the book who can speak directly to my context.

We all know what to do.

The new value is implementation. What’s ultra rare now is putting the knowledge into action.

It’s not hard to know what to do… but it’s increasingly hard to do what you know.

You don’t need to know everything, (someone else has done that for you)…

…but if you can be one of the few people who can action the things you need in order to get your desired outcomes, there is no limit to the impact you’re able to make.

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