At the end of the day, the cake gotta taste good.
You can market it, wrap it and talk it up all you like… but it has to be good.
The greatest artists and creators of our time understand this. They become obsessed with the ingredients. The best of the best. The cake that makes people rave for more- there’s no substitute for it.
Sure, you have to know how to sell the cake.
But you’ve got to make it brilliant first.
